![]() ![]() “I don’t think we’ve felt that volatility in the same way that other companies have felt. “We’re in podcasting and audio for the long term, so we’re not thinking about this in terms of this boom-and-bust cycle,” Chao said. ![]() Though Vox Media made its share of deals, including for Cafe Studios and Criminal Productions, the company’s top podcast executives say the audio business has remained profitable during a cooler market due to Vox Media’s focus on building infrastructure like an in-house advertising and marketing team and on diversifying revenue outside of advertising alone, such as with podcast subscriptions and live events with podcast talent. But the media company’s more sober approach to podcasting comes as a stark contrast to the so-called “ dumb money” era of podcasting, when companies like Spotify plopped down hundreds of millions for talent deals and acquisitions that compelled other buyers to up the ante to compete. That isn’t to say Vox Media as a whole has isolated itself from the turbulence of digital media’s advertising reliance, as the company laid off 7 percent of its staff at the start of the year in response to “the challenging economic environment,” as Vox Media CEO Jim Bankoff described it at the time. “Growing things correctly, it can come off sometimes as cautious or really smart, right? And so I think we were aggressive in investing in and, at the same time, not nuts - everyone doesn’t get a podcast, that kind of thing,” Swisher told THR. Since then, the network has gone on to acquire companies like Preet Bharara’s Cafe Studios and Phoebe Judge and Lauren Spohrer’s Criminal Productions, as well as attract talent like Perel, former NPR host Sam Sanders and tech journalist and podcaster Kara Swisher - the latter of whom left The New York Times last year to host a new podcast, On With Kara Swisher, for Vox Media. The audience figures, which Vox Media is releasing for the first time, represent a measured approach to growth for the media brand’s podcasting business, which began in 2011 with the launch of Vox’s first podcast but didn’t become formalized until 2017 with the debut of the standalone Vox Media Podcast Network. (To note: In February, Penske Media, the owner of The Hollywood Reporter, made a minority stake investment in Vox Media.) with more than 5.9 million unique monthly audience members and 33.3 million unique monthly downloads and streams during the month of April.įor the full year of 2023, Vox Media is forecasting that its podcast network will reach more than 500 million - or half a billion - total global downloads, according to Ray Chao, Vox Media’s svp and gm of audio and digital video. With a total of 59 active shows - compared to the 809 of leading publisher iHeartMedia - Vox Media has landed as the No. This Friday, Vox Media is making its debut on Podtrac, the industry measurement tool that releases monthly rankings of the top 20 publishers and podcasts in the U.S. Get a quick orientation to Box and its most used features.Peabody-Nominated Content Studio Project Brazen Launches Platform for "Fearless Storytelling"(Exclusive) You can always add additional users to your sub-folders later, or create/request a new folder for your department if different permissions are needed. It’s important to note that Box uses “waterfall” permissions this means that users can be added to sub-folders without impacting the top-level permissions, but permissions granted at the top level cannot be revoked from sub-folders! Please keep this in mind when sharing a folder, or requesting a departmental resource, and add only the minimum required users to your top-level folder. Folders with a “sync” icon have been enabled to sync with your desktop.Grey folders are owned by users external to SMU, and have been shared with you.If the name of the folder begins with “SMU_”, it is likely a departmental folder. Blue folders are owned by an SMU user (you or someone else) and has been shared with collaborators.Yellow folders are owned by you, and no collaborators have been added.Here is a guide to identify different types of data: When you sign in to Box, you may see different icons depending on the content to which you have access.
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