These are great ways to target your ideal audience and get them following. You can create highlights full of great content, infographics and little videos. Sharing recent updates and what’s been happening in your business is great for showing people what’s going on. You could promote an event or launch coming up and build potential attendees and customers excitement for it. Social media is all about putting yourself out there and bringing a real human aspect to your brand these days, this is a great way to do it. It helps them to get to know and trust you. People love to watch a day in the life of what you do, or where you work. Remember to clearly direct people to the freebies or to your opt in information. The content that you’re continuously putting out there for your audience that tends to disappear down the feed, and doesn’t get as many views as you’d really like. What do you want people to know about your business? I specialize in Branding and Website Design, so I have examples of previous work so people can get a quick view of what I do and my aesthetic.Īnother great option is to display all of your Freebies/Opt Ins/Blog Posts. Along with being cohesive and on brand, we want them to be eye catching so people want to click on them.Įnough about what they look like, let's talk about what you can use them for. This means that they are essentially a part of your curated Instagram feed, so you need to treat them that way. Please make your highlight board covers cohesive and on brand! I understand that you can have some leeway with regular stories, because they disappear after 24 hours, but these highlights stay around as long as you want them there. Potential customers are going to see these before they even see your feed, so let’s make it something great that they want to see.įirst and foremost (as a designer I am obliged to say this) make sure you put some thought into how your highlights will look. This is such an exciting feature for business owners, because these story highights are front and center in your profile, they really have prime realestate. #annoying! So now you know how to use them, what can you really do with them? You can't just re-add them from archives as it will just stay in the same order. What you'll need to do is re-upload the images/videos to your regular story in the order that you want them in, and then re-add them to your highlight. When you add a new highlight it ends up at the end of your highlight reel. ![]() TIP: If you want to change the order of you highlights, it's not super easy. TIP: You can only easily see 4 highlights across your profile, so keep your most important ones at the beginning of the highlight reel.
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